BPI Sports, the fastest growing sports nutrition company worldwide, announced that effective immediately, they will no longer be utilizing the services of 3rd party distributors. BPI Sports will instead be utilizing their own current infrastructure to distribute straight to retail. This new strategy will allow BPI Sports to stay competitive, improve already solid relationships, and connect with the consumer.
This news comes as BPI Sports readies itself for the much-anticipated launch of the BEST PROTEIN BAR™. This latest addition to BPI’s product line boasts 20g of protein per bar, high fiber, low fat, low sugar, and a sustainable texture like no other.
Moving forward, BPI Sports will continue to market and sell select products at only the finest Canadian retailers, such as Popeye’s Supplements, Supplements Canada, and GNC Canada.
“Handling the distribution of our products in Canada just makes sense,” says Chris MacKenzie, Vice President of BPI Sales. “Now, we’ll be able to offer retailers increased margins, easier access to quality supplements and streamlined logistics.”
About BPI Sports: BPI Sports is a sports nutrition company passionate about health and fitness, dedicated to helping people be fitter, be stronger and be healthier. Through quality supplements including fat burners and protein powders, a community of fitness experts as well as training tips and industry news, BPI Sports supports customers’ goals, wherever they are on their fitness journey.