BRYAN, Texas (Feb. 20, 2017) – Two more flavors have been added to FitJoy’s roster today, with the additions of Cookies and Cream and Raspberry Chocolate Truffle. Cookies and Cream became the latest core flavor, along with Raspberry Chocolate Truffle, a winter seasonal available while supplies last.
Each FitJoy bar provides 20 grams of protein and is gluten-free, GMO-free and free of artificial colors, flavors, sweeteners and added preservatives. Despite their indulgent nature, each bar contains less than 10g fat. Since its creation in June, FitJoy has expanded to eight popular core flavors, with seasonal offerings released throughout the year to add to the list.
FitJoy was created last June when CEO Doss Cunningham, the self-proclaimed “foodie” who struggled with gluten intolerance and a severe allergy to artificial sweeteners, knew all too well the frustration with finding enjoyable snacks that wouldn’t interfere with his health. Two years later, he and the FitJoy team achieved a quality taste experience that is unparalleled in the protein bar market, and gives those with a busy, on-the-go lifestyle an option to snack healthy.
Cookies and Cream starts with solid chocolate base that props up a lush, creamy center, topped off by a generous chocolate coating chock full of sprinkled chocolate bits. Raspberry Chocolate Truffle is a soft, creamy bar balanced with indulgent chocolate and fresh, tart raspberry. The flavor of the chocolatey base becomes immediately apparent with a fluffy, fruity filling working in partnership, all topped off by a picturesque drizzle.
FitJoy is a premium fitness lifestyle brand dedicated to putting the joy back into healthy snacking. The brand offers the freedom to enjoy a gourmet taste experience without comprising nutrition or clean ingredients. FitJoy began as a passion project by the company’s CEO Doss Cunningham who, after being diagnosed with Celiac Disease and a severe sensitivity to artificial sweeteners, found that the protein snacks and beverages, which were a critical part of his active lifestyle, mostly contained gluten and artificial sweeteners. First to arrive in the FitJoy brand family are six protein-packed, great-tasting bars that are free of gluten, GMOs and artificial ingredients and sweeteners. Visit FitJoyNutrition.com or connect with FitJoy on Twitter (@FitJoyNutrition) or Facebook.