Vitamin and Supplement Leader Relaunching Storied Brand – Now EveryONE Wins
PITTSBURGH, Dec. 15, 2016 /PRNewswire/ — Leading vitamin and supplements brand GNC Holdings, Inc. (NYSE: GNC) announced today that all corporate stores will close on December 28 and reopen on December 29, when GNC will be providing customers a dramatically improved experience with the launch of One New GNC (#ONEnewGNC).
The company will offer a single price both in store and on GNC.com, replacing multiple pricing structures across channels and membership levels. A new loyalty program named My GNC Rewards, is designed to give consumers an easy to use incentive to shop GNC. This program will be supported by the launch of a new GNC mobile app available on or before December 28 in the iTunes app and Google Play stores.
Additionally, new POS terminals, rolling out across the chain, will speed the checkout process, help guide customer decisions based on purchase history and manage loyalty programs. Associates will be armed with tablets that support their training and empower them to answer customers' questions and recommend products and wellness regimens.
"As we said on our last conference call, we're making these investments because we believe in this business, its future and our ability to return to growth and deliver shareholder value," said Robert F. Moran, Interim Chief Executive Officer of GNC. "The New GNC leaves the old, broken model behind. We're confident it will have a positive impact on the business, but it will take time for the changes to take hold and translate to improved financial results."
Moran said the company also is building on its strength in innovation, introducing new brands and new products throughout the coming year, and is making changes to its supply chain to help ensure the products customers want are in stock.
The New GNC will launch in all 4,464 U.S. owned and franchised locations when stores open Dec. 29, just as consumers are resolving to get fit and stay well.
"We built the New GNC around our customers' wants, their needs and their aspirations," said Jeffrey R. Hennion, Executive Vice President, Chief Marketing & e-Commerce Officer for GNC. "Our customers rely on us for solutions and to find innovative products at a great price. Our new model meets those needs and gives customers an exceptional, rewarding experience at lower prices so they can Live Well."
Stores will celebrate the One New GNC throughout the month of January with a 1 Million Point Giveaway contest. Customers who enroll in the free My GNC Rewards program gain an entry into the sweepstakes with each transaction. In addition, stores will be offering sampling and giveaways each Saturday throughout the month.
About GNC Holdings Inc.
GNC Holdings, Inc. (NYSE: GNC) – Headquartered in Pittsburgh, PA – is a leading global specialty health, wellness and performance retailer.
GNC connects customers to their best selves by offering a premium assortment of health, wellness and performance products, including protein, performance supplements, weight management supplements, vitamins, herbs and greens, wellness supplements, health and beauty, food and drink and other general merchandise. This assortment features proprietary GNC – including Mega Men®, Ultra Mega®, Total LeanTM, Pro Performance®, Pro Performance® AMP, Beyond Raw®, GNC Puredge®, GNC GenetixHD®, Herbal Plus® – and nationally recognized third-party brands.
GNC's diversified, multi-channel business model generates revenue from product sales through company-owned retail stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce and corporate partnerships. As of September 30, 2016, GNC had more than 9,000 locations, of which more than 6,700 retail locations are in the United States (including 2,347 Rite Aid franchise store-within-a-store locations) and franchise operations in approximately 50 countries.
Edelman: Marla Saret, 312-233-1320
Edelman: Patrick Skertich, 312-233-1353
GNC: Amy Greene, 412-288-4744
SOURCE GNC Holdings