Farmington, CT, August 4, 2016/ Breaking News!!! Reigning five times Mr. Olympia Winner Phil “The Gift” Heath has agreed to a long term partnership with Ultimate Nutrition, Inc. “I am truly excited to join a first class company that has nearly 40 years of history in this great industry and is a leader in innovation and quality. In my due diligence in selecting a new company to join I was amazed to learn that Ultimate Nutrition manufacturers its own products at cGMP certified facilities, has its own testing laboratories and research and development facilities and is sold in over 140 countries. This allows Ultimate Nutrition to control the quality from the beginning to the end of the manufacturing process. To be the best I need to use the best and I believe I have found the best in Ultimate Nutrition. I am excited about what the future holds and I think together Phil Heath and Ultimate Nutrition will do truly amazing things that this industry has never seen before in science and technology,” stated Heath.
The agreement between Heath and Ultimate Nutrition goes far beyond a typical sponsorship agreement. “Heath will truly become a member of the team and become a key ingredient in new innovations Ultimate Nutrition brings to the market” said Andrea Portanova, Vice President of Marketing and Advertising, “When you are looking for an athlete to sponsor you have about a dozen key criteria you want them to meet, not only does Phil Heath meet all of them he greatly exceeds them.” Heath is expected to be featured across all of Ultimate Nutrition’s advertising and marketing platforms. Additionally, interactive virtual reality and an app are already in the works.
“Phil Heath is a great champion who is at the peak of his career. He has tried thousands of supplements and knows what works and what does not work. To know what works for Mr. Olympia will help us bring revolutionary products to the market stated Dr. Michael Invernale, Executive Vice President of Research and Development for Ultimate Nutrition. “When Phil received his first package of supplements from Ultimate Nutrition he was like a kid in a candy store” stated Mark Bryant agent for Mr. Heath, “everything he tried he loved. I believe Phil Heath and Ultimate Nutrition partnering together will take this industry to the next level.”
About Phil Heath:
Phil Heath is an IFBB Professional Bodybuilder and the reigning 5 times Mr. Olympia Champion. He is nicknamed “The Gift” due to his never before seen combination of size and symmetry. Mr. Heath is a graduate of the University of Denver and currently resides in Colorado. He is driven by a passion to educate everyone on health, nutrition, weight training, and supplementation so that everyone can reach their full physical and mental potential.
About Ultimate Nutrition:
Ultimate Nutrition was founded in 1979 by Victor H. Rubino. At the time Victor was one of the top amateur power lifters in the United States. Driven by a goal to become the best, Victor knew that supplements were the key to improving his performance through increased strength and faster recovery. Not satisfied with the current supplements that were available to him in the 1970’s and being a biochemist himself, Victor decided to launch his own company Ultimate Nutrition. Victor’s goal was to create high quality, thoroughly researched products at an affordable price for everyone.
In the late 1970’s and early 1980’s Ultimate Nutrition was among the first companies to have Amino Acid tablets, protein powders, carbohydrate powders, and various types of Fat Burners. By the late 1980’s and early 1990’s Ultimate Nutrition launched several legendary products such as Sports Energizer, an electrolyte fueled ready to drink beverage that came in 10 flavors and in a glass bottle.
By the mid 1990’s Ultimate Nutrition again was on the cutting edge as one of the first companies to come out with whey protein powder and creatine in a bottle. Today, Ultimate Nutrition continues to excel with a wide range of products including Iso Mass Xtreme Gainer®, ProStar® Whey, Muscle Juice® 2544, GlutaPure®, Protein Isolate 2, Iso Sensation® 93, Amino 2000, Flavored BCAA 12,000, Ultra Ripped®, carneBOLIC, Horse Power®, and now Horse Power® X. Horse Power X is a revolutionary condensed pre-workout supplement formulated to help increase energy, endurance, and stamina, and to promote increased strength and muscle building gains. For the past 8 years Ultimate Nutrition has also been the title sponsor of the Joe Weider’s Mr. Olympia competition.
Sadly, Victor Rubino passed away in March 2003 at 48 years young. However, Ultimate Nutrition is still owned and operated by the Rubino family to this day. Our commitment to Victor’s vision remains the same, to create high quality, highly researched products at affordable prices.
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