By Inside Fitness Staff
PORT ST. LUCIE, Fla. – RAW Nutrition, the fast-rising sports nutrition brand, just announced a game-changing partnership with The Quality Group, Europe’s leading force in performance nutrition. Known for its state-of-the-art product development and uncompromising quality standards, The Quality Group brings serious muscle to this co-ownership deal, setting RAW Nutrition up to skyrocket its growth in the U.S. while sticking to its mission of delivering high-quality, athlete-trusted supplements.
RAW Nutrition, crowned the fastest-growing consumer packaged goods company by Inc. 5000 in 2024, is teaming up with The Quality Group, a German powerhouse that dominates the sports nutrition, supplements, and health food space. The Quality Group’s flagship brands—ESN, a go-to for performance-driven athletes, and More Nutrition, a leader in better-for-you nutrition—serve a loyal European community with premium products designed to fuel personal goals. Together, these two companies are merging their expertise in quality and innovation to redefine the sports nutrition game.
Six-time Mr. Olympia Chris Bumstead, RAW Nutrition co-owner, will collaborate with The Quality Group to craft cutting-edge products. His energy drink brand, BUM Energy, is also joining the partnership. “The Quality Group gets us—they’ve tackled the same challenges we’re facing and come out on top,” said Dom Iacovone, RAW Nutrition Co-Founder and CEO. “This isn’t about a quick payday; it’s about finding a strategic partner to help us build RAW into a global juggernaut.”
Who Is The Quality Group?
Based in Elmshorn, Germany, The Quality Group operates a slick digital direct-to-consumer and social commerce model, backed by its own production, logistics, and tech. Their brand ESN delivers high-performance supplements for serious athletes, while More Nutrition focuses on clean, accessible nutrition for everyday health enthusiasts. Employing over 1,200 people and raking in more than €680 million in revenue in 2023, The Quality Group is a heavy hitter owned by its founders, a seasoned management team, and CVC Capital Partners, a top-tier global private equity firm.
What’s Next?
With Iacovone and Bumstead now co-owners of The Quality Group, the partnership is in full swing. RAW Nutrition will zero in on expanding its U.S. product line and reach. “We’re all about community,” said Heikki Takala, CEO of The Quality Group. “RAW Nutrition fuels athletes in the U.S., just like ESN and More Nutrition power our performance-driven base in Europe. Partnering with Dom and Chris—a true icon—is a massive boost for our customers.”
RAW Nutrition and The Quality Group will remain independent but unite their strengths to dominate the sports nutrition world. With Bumstead’s star power and The Quality Group’s proven track record, this collab is ready to shake things up.
Check out getrawnutrition.com or follow RAW Nutrition on Instagram for updates.