Two global powerhouses—FIBO, the world’s leading health and fitness expo, and the PGA Show, golf’s longest-running and most influential business event—have just announced a strategic partnership that promises to bridge the gap between sweat and swing, iron plates and 9-irons.
In a move that unites two dynamic industries, this collaboration will bring cutting-edge solutions, education, and innovation to professionals across both fitness and golf. And let’s be honest—this just makes sense. Golf isn’t just about finesse and form; it's about strength, endurance, flexibility, and mental focus—all of which are built in the gym.
Shared Vision, Common Goals
Both FIBO and the PGA Show have long been champions of industry growth, professional development, and next-gen tech. Now, by joining forces, they’re highlighting what many in the game already know: fitness is foundational to athletic performance, especially in a sport like golf where physical health can be the secret weapon to shaving strokes off your scorecard.
“Fitness and health are essential components of golf and are also becoming increasingly recognized by millions of golfers worldwide,” said Silke Frank, Event Director at FIBO (RX Germany). “By joining forces, we have the opportunity to present innovative solutions and approaches for golfers, industry professionals, and businesses alike.”
This partnership isn’t just about expos and seminars—it’s about driving real results for real people. Whether you're a golf coach looking for the latest mobility training insights, or a gym owner trying to tap into the growing golf-performance market, this alliance brings the goods.
What’s Next? Big Moves in the Works
FIBO and the PGA Show have already started mapping out co-branded initiatives, activations, and content rollouts that will be unveiled in the coming months. The goal? Fuel mutual growth, create crossover opportunities, and strengthen the connection between movement, health, and high performance.
Let’s just say: expect to see more fitness pros talking about golf—and more golfers embracing functional fitness, recovery tech, and performance optimization.
About FIBO
FIBO’s mission is simple but powerful: build a stronger, healthier world. Held annually in Cologne, Germany, the event is the global epicenter of the fitness, health, and wellness industries. Over four days, FIBO brings together innovators, investors, educators, and brands to showcase the future of fitness—from equipment and supplements to recovery and wearable tech. This year’s show runs April 10–13, 2025. Learn more at fibo.com.